The worlds of design and food are coming together. Eating has gone from being a necessity to a trend, an art and a way of self-expression. At MYBARRIO, as a great creative platform, we cover many disciplines, among others that of Food Design, and for that reason, we care about incorporating into our MYBARRIO Curators, figures such as those of Elsa Yranzo, master of the union between art, design and food.
Elsa designs and produces artistic installations using food and gastronomy as a means of communication. Her goal is to create bonds with food through experiences, design, art and beauty.
She also participated in our cycle of talks at the last pop up MYBARRIO Mi Casa (April 2019) and today we have the pleasure of giving her a voice in our online « People »section. Find out a little more about her and her neighborhood tips.
Elsa is restless and curious, feminist and activist and believes in art as a generator of change. As a designer and as a citizen, she is interested in issues related to food such as the deterioration of respect for the planet and animals and the uncontrolled “fast food” industry. Therefore, to go deeper into these topics, she self-produces projects to increase awareness through design and beauty, using art as a transforming medium.
Elsa, tell us, what do you do and why?
I’m a designer. I use food as a mean of expression to communicate concepts, ideas and emotions.
I design and produce gastronomic experiences with a high sensory, artistic and creative content in order to tell something, make us think and question our habits and behaviors, both personal and social.
Where do you live?
I currently live in Tiana, a small town in the Maresme Barcelonés. But my studio is in Poblenou and I must confess that I spend more time in Poblenou.
The Poblenou neighborhood is special for me and my family. I share a studio with my father, a sculptor, Antoni Yranzo. Together, we have converted the old family carpentry into our creative space.
What is your relationship with design?
I studied interior design and designed many interiors and many kitchens, I began to opt for the world of gastronomy and events, managing gastronomic and cultural spaces until in a very fluid and natural way I evolved towards the creation and design of events in the ones that food became my mean of expression.
Currently, in the creation of experiences, design, art and beauty are essential to generate these links with food.
What is your relationship with design?
I studied interior design and designed many interiors and many kitchens, I began to opt for the world of gastronomy and events, managing gastronomic and cultural spaces until in a very fluid and natural way I evolved towards the creation and design of events in the ones that food became my means of expression.
Currently, in the creation of experiences: design, art and beauty are essential to generate these links with food.
How did you start in this creative world?
Naturally, organically, without haste but without pause.
I realized a long time ago that we all transmit messages through our abilities. Some do so through their actions, others through speeches or by creating works of art, and many simply through their everyday skills. I started telling stories through my designs as an interior designer and, in a very natural way, I evolved towards the creation of events in which food and its surroundings became increasingly relevant as a mean of expression. Nowadays I feel very comfortable telling stories through food. Everything that surrounds the act of “eating” is so primary and at the same time so sophisticated that it seems to me an exceptional mean of expression.
Why do you identify with MYBARRIO, what does it provide you as a platform?
We share values, concerns and the way of seeing and understanding the city of Barcelona. MYBARRIO has taught me many designers that until now I did not know.
Define MYBARRIO in three words.
Authentic, cosmopolitan, inspiring.
What is (are) your favorite designer (s) from Barcelona?
I greatly admire all creative professions and I am a fan of many designers from Barcelona who work in jewelry, furniture, illustration, fashion, lighting…
Which emerging artists do you follow and/or inspire you?
I must confess that I am an absolute fan of Miranda Makaroff.
I am inspired by Carlota Guerrero, Coco Dávez, Anastasia Bengoechea from Monstruo Espagueti…
In Barcelona, what do you recommend …
The last restaurant that I have tried and that I recommend 100% is Fismuler.
Lydia Delgado, Other stories, Anine Bing, Doméstico Shop, Nordicthink, Be… or the museum shops, I love them!
The bars that I go to lately are to work or meet clients and collaborators, bars that become offices… so I can say that the bar or terrace of the Hotel Yurbban is one of my favorites.
A coffee place?
Federal, Satan’s Coffe, Industrial Cafeteria…
A “neighborhood” site (street, square, park, etc.)?
Stroll along the Rambla del Poblenou, visit Can Saladrigas, Can Felipa, the Can Framis Museum, Palo Alto, eat in Sala Becket and finish the route in my Casamitjana 15 studio!
Work, read, travel, hang out with my friends, discover new restaurants, stroll through the markets and meet/learn from interesting people!
An indispensable design/object?
I would buy all the objects and gadgets that can live in a kitchen, designs that later make me sad to use, for fear that they break or wear out, an example is the Marquina oil can or a coffee and tea set that I have from Alessi.
In MYBARRIO Shop Online …
Your favorite design in general?
I must confess that I love glasses and there are various models of Alfred Kerbs that are wonderful!
Your favorite jewel?
I like everything from Die Motte Jewerly designs!
Your favorite decoration design object?
I follow Jordi Canudas‘ work very closely, and I really like his work.
I am sure that if I had this mobile disc at home it would help me relax in times of stress.
Thank you very much Elsa for your time and fidelity.
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